Associated factors in recruitment and retention of 4-H members in West Virginia

The study was designed to determine effective recruitment and retention techniques for increasing enrollment in the West Virginia 4-H program. Data were collected by questionnaires to 165 county 4-H club leaders and 55 Extension Agents. A total of 115 (52%) of usable questionnaires were returned. The highest rated recruitment techniques were: having exciting active clubs to entice others to join; word of mouth--friends telling friends about 4-H; allow 4-H members to participate and take active roles in the club; and make members feel welcome. The highest rated retntion techniques were: an effective county agent, staff and 4-H leader; must be pro 4-H, fun camping programs, and providing praise, motivation and encouragement; let older members know how important they are to the success of the club and provide efficient and fun meetings, programs and activities.