@book{8152,
author = {Edward Lewis},
title = {The Man from Essence: Creating a Magazine for Black Women},
year = {2014},
pages = {311 pp.},
publisher = {Atria Books},
address = {New York, NY},
isbn = {9781476703480},
note = {
The author is the co-founder of Essence magazine.
Contents:
- The last man standing
- Getting started (1968-1970). The "godfather" calls a sit-down
- Four Black men and a magazine, baby
- Sapphire? Seriously?
- Show us the money
- Getting ready (1940-1968). 1314 Brook Avenue
- "Why are we so poor?"
- BMOC Flunking out
- Getting through (1970-1980). "Black man, do you love me?"
- Playboy in the house
- The reign came calling down
- R-E-S-P-E-C-T find out what it means to me
- Massacre on 30th Street
- Getting down
- Personal power, public position
- Crunching numbers and taking stock
- Getting over (1980-2005). Moving on
- Spirit rising
- A brand is born
- Serious as a heart attack
- Oh my!
- Cash is king, queen, jack -- and ace
- Of music festivals and magazine fortunes
- Time on our side
- Selling in
},
language = {English},
}