@article{8413, author = {Niels Brügger}, title = {A Brief History of Facebook as a Media Text: The Development of an Empty Structure}, abstract = {This paper tells a history of Facebook from 2004 to 2013. It presents the big picture by focusing on Facebook as it presented itself to a user, that is the available semiotic and interactional elements (e.g., profile, wall, feed, commercials, etc.) as well as the functions and useforms which these elements made possible for a variety of actor types (profile owners, groups, companies, software developers, etc.). In addition, Facebook’s development is inscribed in a longer Web historical perspective with a view to identifying a general mechanism for Internet development.}, year = {2015}, journal = {First Monday (Online Journal)}, volume = {20}, language = {English}, }