TY - SER
AU - Joan Shelley Rubin
CY - Chapel Hill, NC
LA - English
N1 - Contents: 
Self, culture, and self-culture in America
The "higher journalism" realigned : Stuart Pratt Sherman, Irita Van Doren, and Books 
Why do you disappoint yourself? : the early history of the Book of the Month Club 
Classics and commercials : John Erskine and "great books" 
Merchant of light : Will Durant and the vogue of the "outline" 
Information, please! : book programs on commercial radio.
PB - University of North Carolina Press
PP - Chapel Hill, NC
PY - 1991
SN - 9780807820100
TI - The Making of Middlebrow Culture
ER -