TY - ECHAP
AU - Michael R. Baye
AU - Babur De los Santos
AU - Matthijs R. Wildenbeest
AU - Avi Goldfarb
AU - Shane M. Greenstein
AU - Catherine E. Tucker
AB - This chapter provides a data-driven overview of the different online platforms that consumers use to search for books and for booksellers, and documents how the use of these platforms is shifting over time. Our data suggest that, as a result of digitization, consumers are increasingly conducting searches for books at retailer sites and using closed systems (e.g., the Kindle and Nook) rather than at general search engines (e.g., Google or Bing). We also highlight a number of challenges that will make it difficult for researchers to accurately measure internet-based search behavior in the years to come. Finally, we highlight a number of open agenda items related to the pricing of books and other digital media, as well as consumer search behavior.
BT - Economic Analysis of the Digital Economy
CY - Chicago, IL
LA - English
N2 - This chapter provides a data-driven overview of the different online platforms that consumers use to search for books and for booksellers, and documents how the use of these platforms is shifting over time. Our data suggest that, as a result of digitization, consumers are increasingly conducting searches for books at retailer sites and using closed systems (e.g., the Kindle and Nook) rather than at general search engines (e.g., Google or Bing). We also highlight a number of challenges that will make it difficult for researchers to accurately measure internet-based search behavior in the years to come. Finally, we highlight a number of open agenda items related to the pricing of books and other digital media, as well as consumer search behavior.
PB - University of Chicago Press
PP - Chicago, IL
PY - 2015
SP - 137
EP - 67
T2 - Economic Analysis of the Digital Economy
TI - Searching for Physical and Digital Media: The Evolution of Platforms for Finding Books
ER -