Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s to 1910s

Contents: Readers read advertising into their lives: the trade card scrapbook Training the reader's attention: advertising contests "The commercial spirit has entered in": speech, fiction, and advertising Reframing the bicycle: magazines and scorching women Rewriting Mrs. Consumer: class, gender, and consumption "Men who advertise": ad readers and ad writers Conclusion: technology and fiction