American Culture & the Marketplace: R.R. Donnelley's Four American Books Campaign, 1926-1930

TitleAmerican Culture & the Marketplace: R.R. Donnelley's Four American Books Campaign, 1926-1930
Publication TypeBook
Year of Publication1992
AuthorsBadaracco, Claire
Number of Pages67 pp.
PublisherLibrary of Congress
CityWashington, D.C.
LanguageEnglish
ISBN844407240
Annotation

The American Books Campaign was an effort by the RR> Donnelley company to demonstrate that creative well-designed book could be made for a profit and available to a mass audience.

Chronological Period: