A History of Popular Women's Magazine's in the United States, 1792-1995

Submitted by anb149 on Tue, 12/12/2023 - 15:06
TitleA History of Popular Women's Magazine's in the United States, 1792-1995
Publication TypeBook
Year of Publication1998
AuthorsZuckerman, Mary Ellen
Number of Pages296 pp.
PublisherGreenwood Publishing Group, Inc.
CityWestport, CT
LanguageEnglish
ISBN9780313306754
Annotation

Contents:
Women's magazines, 1865-1918. Birth of the big six
Leaders in the field
Editing the women's magazines
Marriage of convenience: advertising and women's magazines
What they were reading: content in women's magazines, 1890-1918
Women's magazines, 1919-45
Women's magazines in the interwar years
Targeting readers
Creating the women's magazines
Attracting advertising
Magazine content during the interwar years
World War II
Women's magazines, 1946-95
Big six to seven sisters
New contenders.

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