The Magazine in America 1741-1990

Contents:
The creation of magazine audiences (1741-1865). Publishing for elites : the first magazines and their audiences ; Rise of the general magazines ; The magazine as a political and cultural influence ; Magazines for ladies ; The beginnings of Black magazines ; Magazine publishing in the Civil War -- The first great change (1865-1918). New audiences, new editors, new magazines ; The magazine as a reflection of national life ; Periodicals for women : a new phase ; Magazines as political weapons in the class struggle ; Black periodicals between two wars ; Advertising and circulation : the establishing of a magazine business -- Developing new audiences (1919-1945). The fall and rise of empires ; Henry Luce and the growth of an information press ; Developing the mass market ; Intellectual currents in the magazines ; Photojournalism : a new breed -- Magazines since the Second World War. The transformation of an industry ; Changing concepts in women's magazines ; Developing male audiences ; The way we live : magazines reflecting American life ; Postwar intellectual--and other--currents ; Alternative magazines ; Pulps and science fiction ; The triumph of the business press ; Designing and marketing the modern magazine ; New horizons.