The Man from Essence: Creating a Magazine for Black Women

Reference Type Book
Year of Publication
2014
Author
Author: Edward Lewis
Language
Number of Pages
311 pp.
Publisher
Atria Books
City
New York, NY
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Region
Demographics
Chronological Period
ISBN
9781476703480
Annotation

The author is the co-founder of Essence magazine. 

Contents: 

  • The last man standing
  • Getting started (1968-1970). The "godfather" calls a sit-down
  • Four Black men and a magazine, baby
  • Sapphire? Seriously?
  • Show us the money
  • Getting ready (1940-1968). 1314 Brook Avenue
  • "Why are we so poor?"
  • BMOC Flunking out
  • Getting through (1970-1980). "Black man, do you love me?"
  • Playboy in the house
  • The reign came calling down
  • R-E-S-P-E-C-T find out what it means to me
  • Massacre on 30th Street
  • Getting down
  • Personal power, public position
  • Crunching numbers and taking stock
  • Getting over (1980-2005). Moving on
  • Spirit rising
  • A brand is born
  • Serious as a heart attack
  • Oh my!
  • Cash is king, queen, jack -- and ace
  • Of music festivals and magazine fortunes
  • Time on our side
  • Selling in