@article {35,
	title = {What Matters Most for Hospitality in Asia Pacific and the Middle East?},
	year = {2020},
	note = {Author: Diane Thorsen
Diane is a design director in Gensler{\textquoteright}s hospitality practice with over 30 years{\textquoteright} experience creating international workplace, hospitality, healthcare, and mixed-use developments that exhibit attention to detail, a love of local art, and quality of craftsmanship. Diane is based in Abu Dhabi. Contact her at Diane_Thorsen@Gensler.com.},
	abstract = {Our hospitality and leisure clients constantly face challenges, but the entire industry is reeling from the unprecedented impact of COVID-19. In the attempt to contain the spread of the virus, our region in Asia Pacific and Middle East reacted swiftly. Flights were suspended, events and tours postponed; including the Dubai Expo 2020 in the UAE. However, as seen in the previous financial crisis, the most agile thinkers rise and this industry is showing their true hospitality commitments, making hotels available for hospital beds and hospital employees. This is true hospitality {\textemdash} it{\textquoteright}s simply enhancing the interaction from pure service to an unforgettable human gesture.},
	keywords = {Asia-pacific, COVID-19, Hospitality, Middle east},
	url = {https://www.gensler.com/research-insight/blog/what-matters-most-hospitality-in-asia-pacific-middle-east},
	author = {Diane Thorsen and Julijana Mitic and Angela Spathonis}
}
