@article {58,
	title = {It{\textquoteright}s Time to Rethink Signage and Wayfinding for Transportation Hubs},
	year = {2020},
	note = {Beth Ready
Beth is a studio director in Gensler{\textquoteright}s Brand Design practice, with deep expertise in large-scale wayfinding and signage programs, brand strategy, and placemaking. With more than 20 years{\textquoteright} experience, her recent assignments have focused on building brand presence, creating future-proof strategies, and integrating digital technology for unusually complex projects. Beth is based in Washington, D.C. Contact her at Beth_Ready@Gensler.com.

Ty Osbaugh
Ty is a principal and leader in Gensler{\textquoteright}s Aviation practice. Ty has deep expertise in merging great design with careful technical leadership across a variety of global project types, including airport terminals, cargo facilities, and parking structures. He is based in Washington, D.C. Contact him at ty_osbaugh@gensler.com.},
	abstract = {A close alliance between environmental graphic design and airport architecture may seem unlikely at first, but these fields are remarkably interdependent. This post brings the two together to explore how to stay safe when the world starts traveling again.

Fast forward to when you{\textquoteright}re ready to take your next flight. Maybe that{\textquoteright}s six months from now. Maybe longer. Maybe, depending on your job, family situation, or other circumstances out of your control, your next flight is already on the horizon. When that day comes, what{\textquoteright}s it going to take to make you feel safe?

Transportation hubs {\textemdash} especially airports {\textemdash} were anxiety triggers long before we had to deal with a global pandemic. To dispel that unease, designers have successfully deployed signage and wayfinding strategies to guide travelers through unfamiliar environments while communicating across languages and cultures.},
	keywords = {COVID-19, Signage, Transportation},
	url = {https://www.gensler.com/research-insight/blog/time-to-rethink-signage-and-wayfinding-for-transportation},
	author = {Beth Ready and Ty Osbaugh}
}
