Is the Virtual Fan Experience Ready for the Big Game?

Submitted by qinyin on Tue, 06/09/2020 - 13:21
TitleIs the Virtual Fan Experience Ready for the Big Game?
Publication TypeWeb Article
Year of Publication2020
AuthorsEmmett, J, Gallimore, G
LanguageEnglish
KeywordsCOVID-19; Sports
Abstract

The COVID-19 pandemic brought live sports and major sporting events around the world to an abrupt halt. But that was then. Today, some teams are considering getting back to the field, pitch, court, and ice, albeit inside empty arenas and stadiums, without fans.

In fact, we are still a long way from being able to safely fill up sports venues and get back to the live fan experience. To make that happen, sports teams will need to take critical measures, from revamped cleaning and sanitization measures, to maintaining physical distancing guidelines, and limiting the number of fans who can enter the stadium. Only then will returning fans be able to feel safe and at ease inside a stadium.
Notes

Jonathan Emmett
As a principal and design director of the Gensler Sports practice, Jonathan has spent the majority of his more-than-20-year career focusing on the design of prominent professional and collegiate sports venues and sports-anchored developments, both in the United States and worldwide. His award-winning designs exemplify his vision and expertise for creating exciting and unique fan experiences. Jonathan is based in Austin. Contact him at jonathan_emmett@gensler.com.

Greg Gallimore
A studio director and regional Digital Experience Design practice area leader, Greg specializes in the development of experiential design projects focused on media and technology for the built environment. With over 20 years of experience, Greg is responsible for designing immersive and experiential solutions for brands, commercial real estate retail environments, and corporate campuses using technology and dynamic media. Greg is based in San Francisco. Contact him at Greg_Gallimore@gensler.com.
URLhttps://www.gensler.com/research-insight/blog/is-the-virtual-fan-experience-ready-for-the-big-game